Cochlear implants and other hearing aids can be difficult for children to wear because of the teasing or exclusion that they might suffer from their peers. However, Sarah Ivermee, a UK mother whose son, Freddie, also has trouble hearing, invented hearing aid decorations that make kids proud of their hearing aids and even make them the envy of the entire schoolyard!

Ivermee came up with the idea when a friend of hers explained how difficult it was for her daughter to wear hearing aids. Ivermee suggested adding nail stickers, and these decorations did the trick. Now, she has a company called Lugs, and she sends her designs to children all over the world!

Sarah Ivermee’s 4-year-old son is deaf in one ear and has hearing loss in the other

Ivermee’s friend told her that her daughter hated wearing her aids because they made her feel different

This inspired Sarah to start designing hearing aids to make deaf kids proud of wearing them

“I thought there would be a lot of families struggling with children who don’t want to wear their [hearing devices], and I felt I had to help”

“Knowing children are not just happy to wear their hearing aids and cochlears but that they are proud to show them off makes it all worth while”